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Gail Tilden is an American marketing manager and consultant. She formerly worked at Nintendo of America where she was instrumental in helping with the advertising of the Nintendo Entertainment System's introduction to the North American market, and establishing the Nintendo Power magazine.
Following the NES's release, NoA found that there were players looking for help in trying to complete the new games. A long-time employee and spokesperson for NoA, Howard Phillips, established a phone help line for players to call in for people to get help, but believed there were other solutions for this. Phillips and Tilden decided to create the free Nintendo Fun Club newsletter as one means; players could join by filling out cards packed in with the NES games and mailing them back to NoA, and in return sent them the newsletter with gameplay tips and other information. At its peak, the newsletter had more than 600,000 subscribers, which became too costly to operate freely. This led to Phillips and Tilden to create Nintendo Power by 1988, a monthly magazine that provided similar tips for players as well as other related Nintendo news. Tilden served as the magazine's editor-in-chief in its early days.
Tilden was responsible for launching Nintendo's presence on the Internet in 1995, and was promoted to the Vice President of Brand Management for NoA in 1998. This also included managing many of the Nintendo intellectual property rights, including the Pokémon brand. She helped to seek other venues to bring Nintendo's IP, notably the Pokémon anime, so that it was consistent with the branding Nintendo wanted for the series, in contrast with the panned 1993 Super Mario Bros. film.
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